• About ESP 1
  • About ESP 2
  • About ESP 3
  • About ESP 4


Cheryl Conner

Cheryl Conner, RN

Chief Executive Officer

Cheryl joined Emergency Service Partners in 1994 and has been a driving force behind the company's growth and success ever since. A graduate from the University of Texas, Cheryl worked with UT’s business school to create a joint MBA program with the School of Nursing. Her management career includes roles as an ED department director as well as in hospital administration, human resources, quality management, and consulting.

Cheryl’s successes include creating software to measure individual physician quality performance that sold to more than 200 hospitals nationwide, designing one of the nation’s first case management programs, and creating cross functional, multi-leveled quality improvement programs. Because of her innovative mind-set and proven track record, Cheryl has served on several industry-related national task forces; she served as Vice-Chair during her more than decade of service to the board and executive committee of the Emergency Department Practice Management Association.

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 Sam Roberts

Sam Roberts, MD, FACEP

Founding Partner and Manager
Chief Medical Officer

Dr. Roberts is a founding partner of ESP and served as the Medical Director for the Emergency Department at Seton Medical Center for more than 25 years. As a managing partner, he is directly involved in the day-to-day operations of ESP and serves as Secretary of ESP's Board of Managers.

Dr. Roberts graduated in 1978 from the University of Texas Medical Branch (UTMB) at Galveston. He was Board Certified in Family Medicine in 1981 and was Board Certified in Emergency Medicine in 1987; he was certified by the Board of Forensic Examiners in 1997.

In addition, Dr. Roberts is a Clinical Assistant Professor of Emergency Medicine for UTMB and is Clinical Faculty Member of the UT Southwestern-Austin Emergency Medicine Residency program.

From 1991 through 2008, Dr. Roberts served as Chairman of the Pharmacy and Therapeutics Committee for the Seton Family of Hospitals. He is Past President of the Seton Family of Hospitals medical staff, and is Past Chief of Staff for Seton Medical Center-Austin. He is also a Board Member of the Seton Fund, a member of the Seton Medical Center-Austin Medicine/Ambulatory Performance Improvement Committee, Seton Brain and Spine Committee, Stroke Team, Acute Coronary Syndrome and MI Team for Seton Medical Center, and Surviving Sepsis Goal Directed Therapy Team for Seton Medical Center. Dr. Roberts has also been a Physician Reviewer for The Texas Medical Board.

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Bruce Moskow

Bruce Moskow, MD, JD, FACEP, FAAEM

Founding Partner and Manager
President, Emergency Service Physicians, PLLC

Dr. Moskow is the current President of Emergency Service Physicians, PLLC, and serves on the Board of Managers. As a managing partner, he is directly involved in the day-to-day operations of ESP.

He received his medical degree in 1979 from the University of Texas Medical Branch at Galveston and a law degree in 1983 from University of Texas School of Law. He is ABEM Board Certified, and Re-certified, in Emergency Medicine. He is a Fellow of the American College of Emergency Physicians, and is a founding member and Fellow of the American Academy of Emergency Medicine.

Dr. Moskow served as Medical Director of the Seton Northwest Hospital Emergency Department from its opening in 1991 until 2003. He is a Past Chief of Seton Northwest’s Medical Staff and Past President of the Seton Family of Hospitals Medical Staff. He was a founder and was on the original Board of Directors of the Emergency Department Practice Management Association. He serves as Immediate Past President of the Texas College of Emergency Physicians (TCEP), as an elected Councilor from TCEP to the American College of Emergency Physicians, and is on the Board of Directors of the Emergency Medicine Risk Retention Group as well as the Board of the Texas Alliance for Patient Access.

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Brian Aldred, MD

Brian Aldred, MD, FACEP

Executive Vice President

As Executive Vice President, Dr. Aldred oversees ESP's business development efforts. He also serves as the medical director at Five Star ER, ESP's freestanding emergency centers in the Austin area.

From 2008 to 2014, he served as the emergency department medical director at Seton Medical Center Williamson in Round Rock, TX. At SMCW, Aldred led an ED team providing high quality, high acuity, highly efficient care while maintaining excellent patient and family satisfaction. He also served as chief of staff and was chosen as the Physician Clinical Informatics Liaison for SMCW. He led the site’s Medical Executive Committee and has been a member of the SMCW Foundation Board. In addition, he is a voting member of the Seton Healthcare Family Board Clinical Quality Committee and has become one of the lead trainers for High Reliability Organization training at SMCW. He was elected to the ESP Board of Managers in 2012.

Prior to joining ESP, Dr. Aldred worked for more than 11 years in a community, tertiary referral center and Level I trauma center. During this time he held various leadership roles including Air Medical Transport Team Director, Vice Chief of the Emergency Department, and Transfer Center Medical Director. His varied experience includes various practice models in rural/critical access hospitals, a large urban tertiary care facility, and a free-standing ED.

Dr. Aldred grew up in the Chicago area and graduated with honors from the University of Illinois at Urbana-Champaign with a degree in biology. He attended medical school and completed his residency training at the University of Illinois at Chicago in 1996.

Dr. Aldred lives in Leander with his wife and three children, who have thoroughly acclimated to life in Texas with a newfound love of barbecue and cowboy boots. Outside of work, Aldred and his family enjoy traveling to explore new places and experiencing new cultures.